Create a Facebook Business Page
Verified September 27, 2026· 2 min
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Rebbel publishes through a Facebook Page — not a personal profile. Pages are what Meta’s publishing API (and the “Connect Facebook & Instagram” button in Rebbel) can actually post to; personal profiles aren’t eligible no matter how you connect. If you already have a Page for this business, skip ahead to Rebbel’s connect guide.
Create the Page
- While logged into your personal Facebook account, go to facebook.com/pages/creation (or, from the Facebook app: Menu → Pages → Create new Page).
- Enter your business name and pick a category that matches what you sell.
- Add a profile image and cover image — optional, but do this before connecting so Rebbel has a real logo to pull from. Our profile guide shows where each one goes and the sizes that fit.
- Click Create Page. That’s it — no review or waiting period for a basic Page.
Make sure you're an admin
The Facebook account you connect with Rebbel needs the Page’s admin role — that’s what lets Rebbel see and post to it. If you created the Page yourself, you already are. If someone else created it, check at business.facebook.com → your Page → Settings → Page access (or Page roles, on the classic Pages experience), and have an existing admin add you.
If it didn't connect
Use a Facebook Page you manage
- Rebbel posts as a Facebook Page, not a personal profile, and only to a Page your Facebook account has full control of.
- If someone else made the Page, ask them to give you full control in the Page's settings, under Page access.
- No Page yet? Make one at facebook.com/pages/creation. It takes about two minutes.
- Then tap Connect Facebook again and tick that Page.
Tick your Page and allow each permission
- Tap Connect Facebook again.
- In Facebook's window, tick your business Page, or choose all current and future Pages.
- Leave every permission switched on. Each one does one job, like publishing the posts you schedule.
- If Facebook skips that window, open Facebook's Settings, then Business integrations, remove Rebbel, and connect again.
Next
Head back to Rebbel’s Connections page and click Connect Facebook & Instagram. Curious what that flow asks for and why? See the connect guide. Selling through Instagram too? Convert & link your Instagram account.